Fractal Cloud

2026

Infrastructure without the code

Fractal Cloud lets companies define cloud infrastructure once and deploy it across any cloud provider, with security and compliance built-in. I was responsible for the product design, design system, and brand.

Role

Product Designer

Timeline

2021-2026

Team

Sole Designer

Platform

SaaS Platform

Role

Product Designer

Timeline

2021-2026

Team

Sole Designer

Platform

SaaS Platform

Overview

One definition, every cloud

Fractal Cloud lets companies define cloud infrastructure once and deploy it across any cloud provider, with security and compliance built-in. I was responsible for the product design, design system, and brand.

The Problem

Consistency that became a bottleneck

Infrastructure-as-code (IaC) solved consistency but created a bottleneck. A central platform team became a ticket queue, leaving developers waiting. Under deadline pressure, teams bypassed the official path entirely, quietly eroding governance.

The product's value was real, but it was locked behind code—meaning it could only be sold to experts, rather than the developers who actually needed it.

Decisions

Three decisions that shaped the product

A canvas, not a form

Infrastructure is a graph; topology matters. A form hides relationships, but a node editor shows them. I accepted the learning curve of a canvas and paired it with a domain-grouped component library and quick search to make it easy to learn.

Every component on the canvas shows its service model, such as IaaS or PaaS, and can be changed in place. Repeated components stack under their parent, so a Fractal with several compute nodes stays readable.

One object, two experiences

Platform engineers need full composition; developers deploying the infrastructure just need a button. Rather than building two products, I made the Fractal’s permitted operations the variable. When deploying a Live System, the graph dims and locks. The user is only asked for a resource group, environment, name, and provider.

Multi-cloud by design

What makes "define once" work is a hierarchy beneath every component. An abstract component (like a container platform) breaks down into service models, which map to real offers from each provider (e.g., ECS on AWS, Cloud Run on GCP). A Live System can easily run one component on Azure while the rest runs on AWS.

Platform

Everything around the canvas

The editor is only useful if teams can organise, share and control what they build. I designed the rest of the platform with the same components and tokens as the editor.

Resource groups

A team's space. Creating one means naming it and assigning member roles. Its overview shows plan usage, recent activity, and counts of all Fractals, Live Systems, and cloud agents within it.

Environments

Connected cloud accounts. Users manage their cloud agents here and can view exactly which Live Systems are running in each environment.

Fractals

The reusable, versioned blueprints. Teams can manage versions, view trust signals (verified, production-ready, or with issues), and organize their infrastructure building blocks.

Live Systems

The running infrastructure. Users can monitor real-time deployment states, audit mutation history, and track component statuses across all environments.

Organization

The admin control center. Admins see plan usage limits, registered custom agents and their enrollment status, billing, and security settings (like MFA enforcement and SSO) in one place.

Public discovery

Fractals can be browsed publicly without an account. Visitors can explore the graph, see estimated monthly costs, check deployment numbers, and find a direct path to deploying it as a Live System.

Designs

Refining the dashboard experience

Content

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

© Motkey Studio, 2026

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

© Motkey Studio, 2026

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

© Motkey Studio, 2026